2011 Breakfast with Bob Curriculum November 3, 2010

Welcome everyone! Today we’re going to be talking about next year’s curriculum and I want you to put on your thinking caps.  Next year we’re going to be talking about success and wealth.  We always talk about those subjects, but I’m going to do it in a different way.  Next year I’m going to give you a very specific curriculum.

I’ve been going through my library and looking for all the books that deal with success, motivation and persuasion.  I’ve been talking about these books over the last several weeks and there were 160 books that I pulled out of my library.  Then I thought to myself, what if we could reduce this stack of 160 books to the kind of books that somebody should study, the ones that are the classics, and they’re classics for a reason, because they are good.  They contain a message that’s tapped into a vein of power and need in the world.  Why would some of these books really become classic over the years?

I have been thinking about personal development and how to grow and to become better as a human being.  Obviously, you’ve got to read books and you’ve got to study and as I look at some of the books that I read over the years, I see some that had a very large influence on me personally.  That’s what we’re going to be studying next year.

As I was looking at this stack of books the Aha! hit me that some of these books are left brain books and some of them are right brain books.  The left brain books are the classics such Think and Grow Rich, How to Win Friends and Influence People, and The Seven Habits of Highly Effective People—ones that have sold in the 10, 20, 30, 40 million copies.  I also found there were some books of the right brain type, where there are stories or fables that contain the principles but in a story format, such as The Richest Man in Babylon, and The Greatest Salesman in the World by Og Mandino, etc.

I decided that next year we are going to lay our curriculum out for 2011, and you can read along if you want to or you can just listen as we discuss each of these books.  I think every single month there are going to be a couple of books I’m going to be highlighting and focussing in on, and so I’m going to ask you this question…

When I was in Mexico a couple of Wednesdays ago, believe it or not…Here’s where I’ve been over the last couple of weeks.  We had our last couple of Breakfast with Bob call when I was calling you from Penang, Malaysia—that was last week.  The week before that I was in Guadalajara, Mexico, and while I was getting ready to get on the plane in Guadalajara…or maybe I was in Mexico City getting ready to fly to Guadalajara.  That was it!  I was in Mexico City at the Mexico City airport.  I rattled off a list of a whole bunch of books that were in this list of 160 books, and I want to you to be pondering yourself this morning, what were some of the books that really had a massive influence on your life.  I’m going to give you an e-mail address that you can send some of your recommendations to: fans@robertallen.com.

I’m going to give you what I would classify as my curriculum; but this curriculum is going to be modified over the next several weeks as you give me feedback on some books that might replace any of the books I’m going to mention today.

In January, 2011, we really want to study the classic books that create success and wealth.  What would they be?  Here’s my take.  There are going to be 12 books on the right brain type and there are going to be 12 nonfiction books:  Fiction and nonfiction.  I’m not sure exactly which month we’re going to be doing these, but every single month we would be studying for 2 weeks a fable book, a right brain book, and for 2 weeks we would be studying a left brain book.  This means that sometime during the month you would be reading at least 2 books.  Now some of these books you’ve read before, so scanning them would be easy to do.  Some of them are going to take some time.

Here’s the way I would lay it all out starting off in January, 2011, we’re going to be discussing exactly how this curriculum is going to be.  Now I think The One Minute Millionaire, which is a left brain and a right brain book, contains some powerful material on exactly how you organize the principles—we call them in the One Minute Millionaire the 24 Millionaire Aha!s—and some really fundamental basic stuff.  In the month of January, we would be studying The One Minute Millionaire, right hand and left hand, the whole book that month, just to remind ourselves of the principles.  Sometimes we are always looking for the new technique or the new strategy or the new idea. We say, give me the new stuff, and frankly, some of these principles are fundamental.

For that same purpose, we’ll look at Cash in a Flash in the month of February.  Cash in a Flash talks about the principles of how you really organize your mind and your soul that the fundamentals are the mind, heart and team, and if you don’t have a focused mind, a determined heart, and a team of people who have focused minds and determined hearts, then things don’t go very well.  I’m going to put my own books on the list of the classics because, hey, I’m the one who’s teaching it so I get to choose whatever I want, right?

In March we would go to The Richest Man in Babylon.  Have you read that recently?  The fundamental book that was written by George F. Clason in the 1930′s.  Then, Think and Grow Rich would be March’s curriculum.  These are 2 of the greatest classics ever written I think on financial freedom and on the 13 fundamental principles of all success.  You know the book, Think and Grow Rich, is a misnomer.  Really, it’s think and grow successful in anything you want to do!

Then April would be one of my favorite books called The Go-Getter by Peter B. Kyne.  This was written in 1925.  Some of these things are public domain and fairly easy to get.  Many of them are free.  But The Go-Getter is about a story that I give to all of my assistants that join me and work with me.  If you haven’t read The Go-Getter, then you haven’t realized what it takes to really push yourself to succeed, and to get things done no matter what it takes.  It’s a story about somebody, actually a war vet.  This was written in the 20s so this would have been the First World War.  This is the story of a man who is a war vet, a disable war vet, actually, and he wants to get a job and he shows exactly what he needs to do to get that job done.  Some of you who have been studying with us at the Enlightened Wealth Institute for many years will realize that it is the story we call the “blue vaser” and how this disabled World War I vet…it’s been updated now to a Vietnam vet, but the bottom line is he needs to get a blue vase that his boss wants him to buy for him so that he can give it to a friend of his who is having a 50th wedding anniversary.  So he sends his disabled war vet on a task to go get this blue vase.  How he gets it is a real push.  The moral is, how do you push yourself to get you need to get done no matter what it takes?  It’s a story that I give all my assistant.  When I give them a blue vase task, it means don’t come back unless you’ve got the blue vase.  Do whatever it takes to get it.  Don’t ask me how.  I don’t have time to coach you.  Just go get it done is basically what it’s all about.

Then, of course, the opposite end of that spectrum would be The Secret, which is the law of attraction.  How do you attract things to you effortlessly?  How do you let people bring you the blue vase instead of you going out and getting the blue vase?  What if it was a lot easier than that or more simple?  There are both ends of the spectrum.  The Go-Getter is just going to get it done and The Secret is about attracting it in a much more metaphysical way, shall we say.  I think that month would be a very interesting month to read both of those books.  The Secret is a nonfiction book related upon the DVD that was so hugely successful 4 or 5 years ago by Rhonda Byrne.

By the same token, the right hand story for the month of May, would be The Go-Giver, which is Bob Burg and John David Mann’s book.  We had Bob Burg on our call about a year ago talking about the new way of persuading.  It’s called The Go-Giver, and it’s a fable.  It’s a story.  As you read the story, you learn the fundamental principles of  The Go-Giver.  The month before would have been The Go-Getter, and the month later would be The Go-Giver.  In other words, rather than going and getting what you want (and The Secret is rather than attracting what you want), The Go-Giver is giving to people so that they will give you what it is you want, and it’s a fundamental book.  I think it’s going to be a classic and I enjoy it very much.  Therefore, his book Endless Referrals is the nonfiction side of how you persuade and sell to and work with people in a networking way.

The month of June…as I said, this curriculum can be changed because you are going to give me some books that you’ve read that have really transformed your life, the ones that were the ones that pushed over the top or pushed you toward the top.

In June I would want to study this little book I’ve talked about from time to time.  It’s called Go For No! I’ve just been realizing more and more in my life that if you really want anything, you have to sell.  I remember when I was a young man at Brigham Young University sitting in the audience of the Joseph Smith auditorium.  That’s where it was.  I’ll never forget.  There probably were 4,000 or 5,000 kids in that auditorium.  I was 23 or 24, something like that.  They invited one of the greats to come amd talk to us and he was a partner with Napoleon Hill,  W. Clement Stone.  As a matter of fact, one of the reasons that Napoleon Hill’s fame spread even wider than it was with Think and Grow Rich was because he ended working with W. Clement Stone and doing some major speaking in the 50′s when W. Clement Stone was just coming up the ladder.

He was an insurance sales executive.  He owned his own company.  I think the company obviously still exists, although W. Clement Stone died about 10 years ago.  I think he was 100 when he died.  He was quite an influential gentleman in the Chicago area and he came to speak.  The Success System That Never Fails is one of his books and there were a few others.  (I Dare You, by William Danforth, I think was another one of the books that he was promoting through his sales force.)  So he came to Brigham University to talk to the students. I was there, and I remember sitting in that audience.  What was so impressive to me was that when he got to the end of his talk, rather than saying “I’d like you to go buy my books and they’re available in the bookstore”, he said, “If you’re interested in this set of books that I have, give me your name and address and I’ll send them to you.”

That was very exciting.  I don’t know how many hundreds or maybe thousands of the kids actually wrote for those books, but I wrote for my books, I received them and I read them.  I’ve never forgotten that how impressive that was for this great man to literally give us his books.  Now I don’t know if that was a way for him to generate a lead.  Who knows?  Maybe that was a way that he had some of his staff follow through with all the other kids to see if they wanted to sell insurance for him.  I don’t know.  But I was really blown away by the fact that he was so generous and I went up to the stage.  You know how you do that sometimes.  You come up as the speaker finishes, and before he could be whisked off the stage, I was there right next to him, telling him I really appreciated his speech.  Then I said to him, “What do you think I should do?  What’s one skill that I should learn, that I should study?”  I can’t remember the exact words.  I just remember him looking at me and he said, “You have to learn how to sell.”

I thought it was a rather strange bit of advice.  It wasn’t something I was particularly good or even liked to do.  Does anybody?  On the other hand, there are some people who just love to sell.  They love it.  He said, “You have to learn how to sell.”  This is some advice I got 40 years ago.  He’s right.  It’s all about selling.  Everything is about selling.  If you want to succeed at anything you have to sell it.  You have to sell your way to it, and if you can’t sell it, it doesn’t happen.

Now I’m not particularly talking about you going and selling a particular product, but I’m trying to say that if you want to succeed in any way during your life you have to be willing to be a sales person.  You have to sell.  Whatever you believe you sell, because everybody sells—everybody.  There’s a chapter in Cash in a Flash (I think it’s the last chapter in the book or the second last) which talks about how the only way out is to sell your way out.  If you have a copy of Cash in a Flash you ought to read that.  The book Go For No! is about selling, and rather than going for the Yes, you go for the No!  We’ll be talking about that.  Once again it’s another little fable.  It’s an easy book to read.  It’s 78 pages long.  A great book!  To go along with that would be a very excellent book on persuasion that is extremely left brain, meaning very great tips and strategies.  I mentioned this a couple of weeks ago when we talking about the list of all the books that I like.

Over the last couple of weeks, I boiled it down to the books that I really would like to study again.  The book is called Convince Them in 90 Seconds. When I was in Singapore this last week at a 2 day seminar talking to some of my inner circle in Asia, I went through this list with them.  I’ll be doing some more personal instruction on some of these books in the general sense.  I’ll be talking about them with Breakfast with Bob with the world, but we’re going to be taking some of these books and go on into some nitty gritty details.  This one contains summaries of neuro-linguistic programming (NLP), which is the science of how the brain works and how the mind works, plus a lot of information about persuasion.  This is a book by Nicholas Boothman that I picked up when I was in London, I think, and it’s an excellent summary of neuro-linguistic programming.

He was an advertising photographer who writes this simple book, a very good, excellent book about what you do when you’re really trying to persuade somebody, since we’re all in the selling business.  Somebody at the New York Times said “Boothman is Dale Carnegie for a rushed era.”  So we’ll be studying Dale Carnegie, but this is like an updated version of How to Win Friends and Influence People in 90 seconds.  It’s called Convince Them in 90 Seconds:  Make Instant Connections that Pay off in Business and in Life.

Now as I’m going through this list of books, are you thinking of some that really should be on the list?  Well, if we were to study these a month at a time, the fabled version, the right brain story versus the left brain book, I think we’d make some amazing improvements.

July would be a simple little book that I really enjoyed (especially when it comes to selling). It’s called Sell the Feeling, and it’s a fable.  I’m looking for it right now just a second in my stack of books here.  There it is by Larry Pinci and Phil Glosserman:  The Six Step System that Drives People to do Business with You.  Once again, it’s a fable.  It is a story of someone who is really not very successful and wants to learn how to persuade.  The title says it all.  If you can’t create the feeling for them to want, then they are not going to do it.  Sell the Feeling.  Speaking of that, I haven’t added any of Jeffrey Gitomer’s books on selling either: The Little Red Book of Selling.  I might add that to the list.  Anyway, Sell the Feeling.  To go along with that would be, How to Win Friends and Influence People, the classic from Dale Carnegie.  Have you read it recently?

I read it back when I was a missionary in Tahiti.  Believe it or not, when I was 19, years ago, I had been called to go on a mission for my church.  When I opened up the envelope to tell me where I would be going (because that’s what you do—you don’t choose where you go, you get called to go) I was in Raymond, Alberta, Canada.  I’m working at my grandfather’s store called the Mercantile in Little Raymond, Alberta, Canada.

There’s this store there that my grandfather had started and it was 1 of the 2 big stores in the town.  Of course, the town had only got 2,000 people so it wasn’t a very big store.  It was for the farming community, the anchor store for many, many years, almost a 100 years.  It was started in 1903.  I was the grandson working at the store packing bags and stocking shelves and all that kind of thing.  I remember it very clearly.  It would have been 1967.  The mail came.  I went to our mail box.  It was post office box 466.  Isn’t it amazing how you remember certain things?  Then I went that day to get the mail because I was waiting for my call to see where I was going to go.  I opened up the mail and rushed back to the store where my cousin and her husband (who now ran and owned the store, the Bridges were their last names) were.   We opened up the letter, and when I opened it up it said, “You’re going to go to French Polynesia.”  I had no clue where in the world was French Polynesia!  We got the map out and found out that it was the more common name Tahiti, and that was a pretty exciting moment!  There I was out in Little Raymond, Alberta, Canada, and had never traveled much in my life, and I’m getting called to go to a totally exotic place.  So that’s where I spent my 19th, my 20th and my 21st year, or 26 months of the earlier part of my life.

One of the books that I was studying as we arrived in Tahiti…I was working in the main office for a couple of weeks when they called me to go to a smaller island, south of Tahiti, called Tubuai.  You get on this little tiny boat, like a tug, and it took 2 or 3 days of sailing south.  I ended up on this island with about 2,000 people, the wonderful people of Tahiti.  I have some great memories, some unbelievable memories there with friends of a life time and a lot of personal growth.  At any rate, whilst I was studying waiting for the boat, I was called to go down to this small little island.  The boat wasn’t going to leave for about another 2 weeks.  The boats didn’t go down there very often.  I remember very clearly reading this book How to Win Friends and Influence People.  It was one of my curriculum lists that I was studying when I was 19 years old.

This is a book that’s been out there for 50-60 years.  Have you read it because it’s a classic?  Of course, some of you might have been to some of the Dale Carnegie courses, the public speaking courses that they hold all across the country.  It’s a great book.  Maybe you should read that.

Along with that, when I got back, there was a book which came out with Og Mandino which was a classic called The Greatest Salesman in the World.  Have you read that one recently?   To go along with that would be a book that I’ve referred to on this call many, many times—a book called Influence by Dr. Robert Cialdini.  In that month, we would be studying the principles of selling and then how you add to that the principles of persuasion, which is the book called Influence.  Some of you have read that book.

Sometimes when I recommend a book, you’ll go buy it…that’s what I’ll do anyway.  I’ll go buy the book, I’ll get all excited, and I’ll go on amazon.com and push the button.  Then book arrives in the middle of your busy life.  It sits on my desk for a while and then I put on my shelves and then sometimes the book that I was just so excited to read, I didn’t finish reading.  Have you read Influence all the way through again?

Then, I would add to that the next month’s which would be probably, in September, would be the second version of The Greatest Salesman in the World Part II (there’s a part II of that) and to go along with that would be The Seven Habits of Highly Effective People by my mentor Steven Covey.  The book has sold 20 million copies worldwide.  It’s a classic.  It contains 6 fundamental principles.  Have you read that recently?

Then, in the months of October and November, there would be one book that has 2 versions of it and this is a book on network marketing.  Whether you’re in network marketing or not, this is still a book that you should read, in my opinion.  It’s a classic.  It’s called The Greatest Networker in the World and to go along with that the very next month would be Conversations with the Greatest Networker.  Once again a fable, a story, with principles sprinkled throughout.  A great book about how you network and how powerful and how important it is.

There are hundreds of books on network marketing but I love this one because of some very specific nitty gritty techniques that he teaches in it.  Of course, my book on network marketing will be coming out next year and I might move it up in the curriculum a little bit.  It rather depends on when it gets done.  I may be writing a nonfiction book on that subject and then another book that goes along with that would be Beach Money by Adler.

Finally, the final month of the year would be the classic book which I’ve actually challenged my inner circle Asia members (I have about 25 very sharp, smart Asians that I got to spend 2 days with in Singapore) to actually memorize this book.  By the end of 2011, we all will have memorized the text. What book do you think is so good that somebody ought to memorize?  What do you think, like word for word, because there are not that many words in it?  Good question, isn’t it?  It’s the Doctor Seuss book that is practically one of the main gifts at graduation time, and that why it’ll be constantly a classic because it’s called Oh, the Places You’ll Go.  It’s a childrens’ book but it isn’t a children’s book.  We’ll study that one together and let’s memorize it. Finally, there’s Rhonda Byrne’s new one which goes along with The Secret.  It’s not selling nearly as well as The Secret, but it’s classic.  It’s a good one.  It’s got good stuff in it.  It’s called The Power.

I’ve just gone through a list of books that I’d like to read next year.  Do you want to read them with me, to understand the fundamental basics of success?  Now, there will be some other books that you will recommend and I’m going to open up the line here because I’d like all of you to share with us what you think you would want to recommend.  Just boil it down to the one book that you would recommend.  We’re going to have several of you in this call make your recommendations but I’d also like you to, if you don’t get a chance to be on live, e-mail my staff so that I can get a summary of the books you think would be your success curriculum.  Maybe you’d want to ponder it.  There might be 5 or 6 or 10 books that you would recommend, ones that I don’t have on my list here and I might be very persuaded by your list to include your book instead of the ones that I’ve listed here.

So you are going to send that to fans@robertallen.com and I’ll have my staff summarize all the e-mails that you send and get me the final list: fans@robertallen.com , okay?

Jay:  Hi Bob.  This is Jay.

Bob:  Hey!  Good morning Jay.

Jay:  Bob, most of the books that you mentioned, actually there are so many intersections basically, the ones that I read also, but one that you did not mention which I believe is a good book, but it is a left brain book is The Master Key System by Charles Haanell.

Bob:  The Master Key System?

Jay:  Yes.

Bob:  No.  I’ve never read that one myself, so e-mail me, will you, and let me know exactly.  What did you like about that one?

Jay:  That one was a very systematic way of basically just changing the mindset of the person who is reading the book.  But it’s a very intense one.  There are no stories in it, unfortunately.  You need to read each sentence very carefully to really understand what’s going on.  But I would say that it is basically similar to Think and Grow Rich.  It was written in 1912, I believe, before The Law of Success by Napoleon Hill.  I see similarities between Think and Grow Rich and Master Key Systems.

Bob:  Thank you very much, Jay.  I appreciate that very much.  Somebody else, jump in and tell me what you would recommend we put on our list.

Jerry:  Good morning Bob.  This is Jerry from Colorado.  One of the books I would recommend is The Success Principles by Jack Canfield.

Bob:  Hey!  I’m even mentioned in that book, so, yes! (laughs)  Very good idea.  I got 2 copies of that as a matter of fact, right here in my library.

Female voice:  Good morning!

Bob:  Morning!

Mai Ling:  Hi Bob!  It’s Mai Ling currently in Arizona.  The book I’d like to recommend is Why You’re Dumb, Sick & Broke by Randy Gage.

Bob:  Aha! (laughs) Very good!  Thank you.  I haven’t read that one but I don’t have that one in my library either.

Mai Ling:  Yes, go get that one!  That’s a very interesting book.

Bob:  Thank you.  Somebody else, jump in, tell me.

Virginia:  Hi, Bob!  Virginia.

Bob:  Morning Virginia.

Virginia:  My favorite is Multiple Streams of Income.

Bob:  Well thank you.  That touches my heart.  Why was that one of your favorites, Virginia?

Virginia:  I think it gets you on a path of creativity in your own mind as to how you can apply a variety of income sources.  It’s a great, basic starter book that changed my life.

Bob:  Thank you, and you’re right!  It’s a classic, especially since I’m the author! So thank you.  (laughs)

Somebody else jump in and tell me what’s your favorite book and what do you think should be included on the curriculum?

Clive:  Bob, it’s Clive in New York.

Bob:  Morning Clive.

Clive:  Morning.  One of my favorite books is actually Cracking the Millionaire Code.

Bob:  Hmmm!  Well that’s a book that was…it’s one of my favorites.  But it’s different.  It’s a different book.  Thank you Clive!

Somebody else come on in.  Jump in.  Tell me what do you think should be listed in the curriculum of success.

Jay:  Hi Bob.  This is Jay again.  I have one more.  Very likely you know this.  It’s Unlimited Power by Tony Robbins.

Bob:  Thank you.

Jay:  Except it’s a long one, though.  It’s like 2 books in 1 volume.

Bob:  It really is.  I’m really surprised that Tony hasn’t written more books.  I think he’s so busy teaching seminars around the world that he just doesn’t get time to do it.  He’s got some more books in there and he should do some more.  Unlimited Power was actually one of the ones that came out in 1986.  I remember going through my publisher.  Simon Schuster was the one who published it and I was there in 1986.  We were getting ready to promote the new paperback edition of Creating Wealth.  I was in New York visiting with my publisher and getting ready for the PR tour I was on, or maybe I was on my PR tour and I was doing some PR in New York City and doing some radio shows and things like that.  I went into my publisher’s office.  What’s nice about being an author, you get to go through your publisher’s offices and the brand new books that are coming out are piled in stacks all around the offices of these editors.  Fred Hills was my editor. I’d go in his office and I’d look on his shelves with all these books he’s got there and basically, since they’re in the publishing business, all these books for them are free.  So he’d say, “Here’s a book you ought to read Bob.  How about this one?”  I’d walk away with 20 or 30 books every time I went to my publisher and bring them home and put them in my library and read some of them.  I remember walking through one of the secretarial offices.  They had this book stacked high up on the shelf.  You know how you can remember things vividly?  There was a copy of Unlimited Power by Tony Robbins.  I hadn’t heard of him much but here was his book, and so I said, “Can I have that one?”  So I got that one.  I took that home and started reading it, and then, shortly thereafter, he and I were on a television show together, and he had a very profound impact on my life with a personal experience.

I’m not going to go into that today, but the bottom line is, he really changed my life.  If it hadn’t been really for a serendipitous encounter with him on a talk show just a few weeks later in Cleveland (it was either Cleveland or Detroit—I think maybe it was Detroit)…In that show on that day Oprah and Tony Robbins and I were on a show together.  Their careers were about ready to explode, bigger than mine, and mine was a pretty big career at that time, as a huge, best selling author, but obviously nothing on the scale of these 2 that I got a chance to meet with on that day.  I’ll talk about that story maybe at another time.

Thank you, Jay, for Unlimited Power.  Somebody else, tell me what’s the book that you would recommend?  Push star 6 and come on out.

Kate:  Hey Bob, this is Kate in Denver.

Bob:  Yes, go ahead.

Kate:  Oh, I’m sorry.  Wasn’t sure if I was getting through.  I was really attracted a number of years ago to how to sell network marketing.  I’m sorry I got on the call a little late and don’t know if you brought that up.  It’s a Michael Oliver book about natural selling.

Bob:  It’s called Natural Selling?

Kate:  Natural selling is his organization.  The book is How to Sell Network Marketing.

Bob:  No.  I have never heard of that one.

Kate:  What I liked about it is it’s selling from the soul, with ancient wisdom and modern practice.  A lot of philosophy about congruency and genuineness and what you’re trying to accomplish; rather than convincing, truly caring from the heart.

Bob:  Michael Oliver.

Kate:  Correct.

Bob:  Excellent!  E-mail me that title too.

Kate:  Happy to.

Bob:  Thank you.  Appreciate that.

Bob:  Anybody else have a book that just stands out that’s on the list of classics that we’ve got to study in our curriculum next year?

Jay:  Hi Bob, it’s me again, Jay.  I’ve got another one!

(Bob laughs.)

Jay:  Is it okay?

Bob:  You keep going.  Tell me Jay.

Jay:  One book that I read 2 years ago which I liked a lot, as far as going from dreams and goals to the real results, is Mentored by a Millionaire by Steven Scott.

Bob:  No.  I’ve never heard of that one.

Jay:  That’s a good one.  I really recommend that one.

Bob:  Thank you.  Somebody else jump in.  Tell me, what’s your favorite “Got to study this book Bob!”

Mai Ling:  Bob, it’s Mai-Ling here again.  Hi from Malaysia.

Bob:  Oh!  Jump in.

Female voice:  How about Know When to Close the Deal and Suddenly Grow Rich?

Bob:  Oh, now that’s by a Malaysian, right?

Mai Ling:  No, it’s actually by an Englishman who is residing in Malaysia, Marco Robinson.

Bob:  But he lives in Malaysia, that’s what I meant.

Mai Ling:  Yes.  He lives in Malaysia.

Bob:  Let’s see.  Hold on a second.  I have that book.  Where did I put it?

Mai Ling:  I think that book simplifies the technique on selling in 4 simple steps because I’ve read some of the other really good sales books; however, for conceptualizing it and putting it in practice, I found it a little bit of a struggle from the other books.  This one from Marco made it much easier for the layman or at least the beginners in selling to start this.

Bob:  You are absolutely right.  I did read it.  I read the whole book.  I read it on my way back in August.  No.  Maybe it was given to me back in January by Patrick Chan.  I had it here.  I took it with me to Malaysia.  It’s one of my favorites.

Mai Ling:  Yes, I think that book was a good one to look at for next year on your list, the reason being because it simplified.

Bob:  What was the title again?

Mai Ling:  Know When to Close the Deal and Suddenly Grow Rich.

Bob:  Oh here it is!  Are you still there?

Mai Ling:  Yes I’m still here.

Bob:  Yes, by Marco Robinson.  That’s it.  Very good.  Excellent!

Mai Ling:  It’s pretty hard to get through from Malaysia.  I’m currently now in Arizona.

Bob:  Oh are you?  What are you doing in Arizona?

Mai Ling:  I’m visiting my brother and expanding my network marketing business here.

Bob:  Excellent!  It was good to hear your voice.

Mai Ling:  It’s good to speak to you.  For about 9 months I’ve been trying to get through on Breakfast with Bob in Malaysia and never got through.

Bob:  Well, you’ve got through now!

Mai Ling:  Yes.

Bob:  Thank you very much.  It’s good to hear your voice.  I know exactly who you are and I’m so happy for your success.  You’re a fighter.  You’re a winner.

Mai Ling:  (laughs) Thank you.  It takes one to know one!

Bob:  Alright, somebody else jump in and tell me, what’s another book you would recommend?

Mark:  Hey Bob.  This is Mark in New Jersey.  I can highly recommend Mark McCormack’s book What they don’t teach you in Harvard Business School.  Because when I read that (and it’s been a few years now), much of it was about the dynamics of interpersonal relationships and how to read situations, understand people, and ultimately to convince them of the merits of your position.  So I think that’s definitely one to consider.

Bob:  You know, that’s one of those books that I bought but never read.  You know, you get the classics and they’re best selling books, but I’ve never read that book.

Mark:  There’s a lot you can learn in the classroom when you get a master’s, but the real education comes from life situations and where business gets done which is the interpersonal dynamics.  He was very much a student of people and how to read, understand and persuade people, so I would recommend that one.

Bob:  What was he?  He was the president of one of the major consulting companies, wasn’t he?

Mark:  Yes, he was the founder of a company called IMG which stood for International Management Group.  What he was, was a pioneer in the whole field of sports marketing.  He represented initially Arnold Palmer and Jack Nicholas and other high profile athletes in the early 1960s, and helped essentially create a whole new industry around athlete and personality representation.

Bob:  Got it.  Great suggestion!  Somebody else is in the background there is recommending a book.  Go ahead.

Mark:  That was Mark McVeigh from New Jersey.

Bob:  Hi Mark.

Mark:  How are you, Bob?

Bob:  Great.

Mark:  An easy kind of fable book, Jonathan Livingstone Seagull by Richard Bach.

Bob:  How could I have forgotten that one!

Mark:  A kind of a self perfection book.

Bob:  That was huge when I was going to college and it was very influential in my life.  Wow!  How could I have forgotten that one?

Mark:  It’s huge for me too.

Bob:  A crazy little book but it’s…thank you!  That’s why we’re having these conversations to fill in the gaps in each other’s memories.

Bob:  Somebody else.  Give me another one that you would recommend.

Heidi:  Bob, this is Heidi.  I’ve got one to share.

Bob:  What is it, Heidi?

Heidi:  I don’t know.  I’ve hesitated because I don’t think it’s better than all the ones you’ve already mentioned, but it was the first book that I read that I think I was really ready for, about that kind of coaching, and it had a strong impact on me.  It’s by Hyrum W. Smith. It’s called The Ten Natural Laws of Success Time and Life Management.  What’s funny is, I just pulled it off my shelf and I noticed it’s got an endorsement by Dennis Wheatley right on the cover.  At that time I didn’t know Dennis.

Bob:  Hyrum Smith has written some great ones.

Heidi:  Have you read this book yourself?

Bob:  No I haven’t.  Would you e-mail that title to me.

Heidi:  I will, and I’ll tell you my favorite thing about it.  It’s more of a left brain book but he’s got a story in here, in fact the story is the thing I remembered most after all these years.  He talks about living in the Hawaiian Islands and there’s an area between 2 islands about a mile wide.  It’s kind of a quest for some of the people to try to swim across there.  He tells one day about how he was swimming across there, when he got about half way and he was going to drown and he saw his life passing before him and he knew he was going to drown.  Then he saw some shark fins and he said, “I found something out about myself.  It was okay to die but it wasn’t okay to get eaten!”  I don’t know why but that stuck with me forever.

Bob:  You know, I’m writing in this book right now when I do my Franklin planner—I think Hyrum Smith started that company, didn’t he?

Heidi:  He was the CEO of Franklin Press.

Bob:  I’m writing down the name Hyrum Smith in my Franklin planner right now.  Talk about things that have influence on my life!  I can’t organize my life without having my Franklin planner in front of me.

Heidi:  Well that’s what this book really is about.  It’s about priorities and how to schedule and make sure that you accomplish the things that matter most to you.  I love your books too.  I’d put those at the very top of the list.  Cash in a Flash is probably my very favorite.

Bob:  Thank you.  Thank you, Heidi.  It’s good to hear your voice.

Heidi:  Thank you, Bob.

Bob:  Alright.  I have time for one more great suggestion.

John:  Hi Bob!  This is John in Boulder, Colorado.

Bob:  Good morning!

John:  Good morning!  I’d like to recommend Super Self: Double your Personal Effectiveness by Charles J. Givens.

Bob:  Super Self by Charles Givens.  You know, I don’t think I’ve ever read that one.  It was about to organize your mind and your brain, is it?

John:  Along with Hyrum Smith, he also goes through at the end and talks about creating about what he called a givenizer which is how you prioritize the things that you want based on your goals list that you earlier developed.

Bob:  Thank you.  Great suggestion!

John:  You’re welcome.

Bob:  Bye everybody!  Time has expired on our Breakfast with Bob call today.  This is laying your curriculum out for 2011.  Two months left to go in this great year of 2010. We start on 1-1-11, that’s the 1st of January 2011 with a curriculum of study.  We’ll lay it all out exactly what we need to do to study and learn, and any suggestions you have, you can e-mail me at that e-mail address I mentioned earlier.  My staff with go through the e-mails you send and will give me a report on what you’ve recommended, and I’ll make some final additions and tweaks.

I would recommend that you start going online and start finding ways to get copies of these books.  Some of them are free.  I’ve downloaded on my iPhone Think and Grow Rich as an ap, and it was free.  I can read that book right on my iPhone without having to spend a dime.  Many of these books will be available that way.  Some won’t.  Some will be ones you’ll want to buy but we’ll lay out our curriculum and this is what we’re going to do in 2011.  Thank you very much.  Have a wonderful day.  Talk to you next week on Breakfast With Bob!